Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution
Rules for Revolutionaries is a bold challenge to the political establishment and the “rules” that govern campaign strategy.
It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings―in an effort to put Bernie Sanders’s insurgent campaign over the top.
Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of “Big Organizing” that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run.
Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations―and points the way forward to a future where political revolution is truly possible.
About the Author
Becky Bond served as a senior advisor on the Bernie Sanders presidential campaign and was an architect of the campaign’s national, volunteer-driven grassroots campaign. Prior to joining the Bernie Sanders campaign, Becky served as political director at CREDO where she was an innovator working at the intersection of organizing, politics, and technology for over a decade. Becky is a co-founder of CREDO SuperPAC, which was named by Mother Jones as one “2012’s Least Horrible Super-PACs” for helping to defeat five sitting Tea Party Republican Congressmen. She lives in San Francisco, California, with the writer, designer, and book artist Emily McVarish. For more information about Becky, Rules for Revolutionaries, and a downloadable, open-source teaching tool to help you implement change in your community, visit www.bigorganizing.com.
- Paperback: 224 pages
- Publisher: Chelsea Green Publishing (November 18, 2016)
- Language: English
- ISBN-10: 1603587276
- ISBN-13: 978-1603587273
- Product Dimensions: 6 x 0.5 x 9 inches
- Shipping Weight: 10.4 ounces
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